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LAVF
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Partenariat !
Par LAVF :: 08/10/2008 à 15:14 :: ACTUALITE
La régie 24/7 Real Media signe un partenariat exclusif avec ‘Le Groupe La Vie Financière’
Accord publicitaire et création d’un pack Finance représentant plus d’un million de visiteurs uniques*
24/7 Real Media, groupe WPP, leader mondial du marketing numérique annonce aujourd'hui la signature d'un partenariat stratégique avec « Le Groupe La Vie financière ». Par cet accord, 24/7 Real Media commercialisera les espaces publicitaires sur les sites LaVieFinancière.com, TradingSat.com et Lavieimmo.com auprès des annonceurs hors captif* du marché. Les deux sociétés s’associent afin de constituer un pack Finance incluant six sites incontournables sur leur segment dont AbcBourse.com, ActuFinance.com, EduBourse.com, TradingSat.com et LaVieFinancière.Com.
L’ensemble du pack permet de cibler une audience ultra qualitative de plus d’un million de visiteurs uniques dont plus de 75 % sont des hommes CSP+.
« Grâce à cet accord, 24/7 Real Media va nous permettre d’avoir accès à des campagnes et des annonceurs plus grand public que nous sollicitions peu jusqu’à présent » explique Jérôme Lamarque, Directeur de la Publicité du Groupe La Vie Financière.
« Avec la création de ce pack, nous sommes maintenant certains de toucher une masse suffisamment décisive pour intéresser les annonceurs et faire poids face aux autres portails financiers » ajoute Edouard Dinichert, Responsable Commercial de la régie 24/7 Real Media.
Concrètement, le partenariat s’articule de la façon suivante :
- La commercialisation des espaces publicitaires auprès des annonceurs grand public par 24/7 Real Media.
- et la commercialisation des espaces publicitaires pour des campagnes du domaine de la finance par « La Vie Financière Publicité »
Ainsi de nouvelles opportunités pourront être développées, permettant de créer une alternative attractive aux supports classiques.
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